Marketing Insights:

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BOM Hits the Road for Networking Opportunities

Posted by Paul June on Sep 27, 2018 10:50:00 AM

I’m a firm believer that, tempting as it is, you simply can’t conduct all business from behind a desk or by phone or email. Sometimes you just have to get out and shake hands and meet people face-to-face.

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When You’re Not There, Who Does The Work?

Posted by Paul June on Sep 13, 2018 10:00:00 AM

I’ve written a lot in this blog about how every team needs to have a star performer—a certain someone who always seems to step up at just the right time with an extra effort to propel you and your efforts forward. While I firmly embrace the idea of a star performer, what happens to your business when that star performer is you and you’re the CEO, marketing executive, or owner of your business? Who steps up when you’re unable to, either due to a busy schedule, illness, or other commitments?

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Employee Engagement Starts with Recruiting Talent Passionate about Your Company Brand

Posted by Paul June on Sep 7, 2018 12:19:44 PM

I was watching a rebroadcast of the History Channel’s Forged in Fire the other day. In what is perhaps the least likely idea for a hit reality show ever, four bladesmiths compete in timed rounds of a few hours to forge workable blades and handles from scratch. Most of the time, the contestants are part-time bladesmiths, hobbyists, or semi-retired. Very few engage in making blades as their sole line of work. They usually have other jobs that pay the bills.

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No Surprises: Get It In Writing

Posted by Paul June on Aug 30, 2018 10:00:00 AM

In all relationships, there are three truths: my truth (the truth as I see it); your truth (the truth from your perspective); and the “real truth” (something in-between your perspective and mine, which is probably much closer to reality).

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Talking to Your Generation: How Consumers Respond to Marketing Content Differs Greatly by Generation

Posted by Paul June on Aug 23, 2018 10:00:00 AM

We’ve always known that people learn differently. Some prefer verbal interaction (using words, both in speech and writing), while some are more visual (they prefer to use pictures and images), and others prefer to learn through sound and music (aural). In fact, many experts agree there are seven learning styles that guide the way we learn.

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