Making the Case for Content Repurposing

Making the Case for Content Repurposing

If I had a dollar for every time I’ve seen a client’s eyes glaze over when I tell him or her that we’re going to be pushing out content—lots of content—on a weekly (or even more frequent) basis, I’d be a very rich man. No surprise there. Trying to wrap your mind...
Does Your Blog Measure Up?

Does Your Blog Measure Up?

If you don’t yet have a blog, chances are you’ve thought of starting one, but just haven’t quite wrapped your brain around how it might be valuable to your business and brand-building efforts. If you do have a blog, congratulations, you’re part of the 53% of marketers...