For most of us—even us more “seasoned” monkeyz—it’s tough to remember a time when social media wasn’t front and center to our lives. The reality, of course, is that social media as we know and practice it nowadays is a relative newcomer. LinkedIn became part of the social landscape in 2003; Facebook came on to the scene in 2004/2005; Twitter joined us in 2006; and so on.
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The ability to communicate effectively is vital to success in life, both at home and in the workplace. Effective communication requires the ability to convey information verbally or in writing clearly and concisely so that your audience—whether it’s an individual, a roomful of people, or a faceless and nameless audience of thousands—absorbs and understands what you say or write.
Your brand is not just a clever logo, a catchy slogan, and what you say about yourself. Your brand—whether you’re an individual or large corporation—is how you act and behave and are perceived by consumers. It’s a story about you, your business, and your customers—a it’s built on hard work, offering great products and services that make an emotional connection to your target audience, and the ability to consistently meet or exceed your customer’s expectations.
Most websites serve as online showcases—virtual brochures detailing products and services offered, highlighting key members of company teams, and providing a platform for some sort of e-commerce. While that’s all well and good, business owners and marketers know deep down that their websites could (and should) be doing so much more, just as their competitors are doing.